SureWest Communications has dialed in a Caller ID on TV service in its Sacramento-area footprint.

The service is free of charge for SureWest’s triple-play subscribers and $9.99 per month for other “qualifying customers.”

"Caller ID on TV is another example of SureWest’s commitment to new and innovative features that integrate our TV, Internet and telephone services," said Peter Drozdoff, vice president of marketing for SureWest . "This feature allows people to take control of their phone, reducing unwanted interruptions and receiving immediate notification of truly important calls. To provide an exceptional customer experience, we must continually offer new features like Caller ID on TV that bring value and convenience to our customers’ lives.”

SureWest currently offers Caller ID on TV in its Kansas City market. SureWest cited the feature as a successful way to reduce customer churn.

Customers have the option to turn the Caller ID on TV feature on or off and customize it to suit their preferences. It keeps track of calls while the TV is off, and the call log displays the 20 most recent incoming calls with the caller’s name, number, date and time of call.